 |
Real Estate Search Engine Optimization TOLL FREE: 866-902-3600 INTERNATIONAL: 1+(505) 474-3194 |
 |
 |
||||||
|
|
||||||
|
||||||
|
Real Estate Search Engine Marketing and Web
Promotions for REALTORS® Only How can you attract and do business with people like Beverly? Your phone isn't ringing as much as it used to. Once upon a time, you could run a double truck ad in the local Real Estate Guide and get a ton of leads. But not today. Magazine readership is down 40%. Newspapers are down 23%. People are getting attention deficit because search engines like Google gives people what they're looking for... instantly. If you've been rethinking how you can attract more leads like Beverly, it's never too late to dump your old ways of real estate marketing and enjoy being a REALTOR® again with lots of fresh, incoming leads.  John van Nortwick, Qualifying Broker
of Pargin Realty ERA got fed up with
seeing all of the good Internet leads
go to other brokers in Albuquerque.
In June 2006, he hired Voyager to bull
doze his old website created by website
firm, MIS Inc. Their ERA website,
ParginRealty.com had no visibility
whatsoever on any of the top 3 pages of Google, Yahoo! or MSN. Pargin Realty ERA realized they had to build a
new website from scratch and have it optimized if they were going to turn
their on-line visibility and lead management problem around. The redesign
took more than four months but the investment and the wait certainly
paid off. Today, the site ranks page one #1 on Google for the search term
"albuquerque realty" and page one #4 on Google for the search term,
"albuquerque homes for sale."
Pay Per Click (PPC) -- The NEW Money Pit Pay Per Click can be summed up in one word: EXPENSIVE. Do the math. Suppose you're a REALTOR in San Francisco and you decide to purchase several search terms. 1.) san francisco real estate, 2.) san francisco homes for sale and 3.) san francisco real estate agents. All of them are top (3) search phrases. But if you go to Yahoo!, (formerly Overture) or Google's AdWords you can shell out over $8,000 a month in Pay Per Click charges. Sponsored Ads and the Glut of Text Ads Threaten the Very Medium EXERCISE: Go to Google right now and search for something. Look for some new Michelin tires for your car. How about a dentist that offers braces for your 16 year old daughter that accepts a monthly payment plan? You get the idea. Okay, did you do the search? Where did your eyes look? Did you know that many people are ignoring the Google text ads on the right side of the page? We read from left to right, so it's natural for your eyes to see the sponsored ad or two on top. But you naturally look down and read from left to right. There are so many millions of text ads and they all look the same. They blend into a sea of black and white noise and studies have concluded that more than 52% of people are not looking at the ads on the right side of the page. More than 83% of all people using Internet search are not bothering to click on page two. TIP: Before you spend one dime on Pay Per Click, get this free report: The 5 Things You Must Do Now so you can learn what terms to use and what Paid search programs will help you increase your leads even on a modest monthly budget of $500 or less. Why Use Voyager for Your Real Estate SEO Services? Voyager's track record is second to none because we specialize in real estate SEO and we have countless customer success stories. Our work has been favorably reviewed by Business Week, and Bart Wilson's SEO workshops have delighted and educated REALTORS® at many of the national trade shows. Voyager's customer portfolio includes Century 21, Coldwell Banker, ERA many independent brokerages, million dollar producers and a few famous clients like Ralph Roberts. Click here to listen to one of Bart's most informative (and funny) workshops. What Should I Budget for Real Estate SEO Costs? Depending on your market, meaning simply: If you're a REALTOR® in a high traffic, over the top competitive market like Miami Real Estate, you are going to pay 50% more than if you were a REALTOR® in Albuquerque, NM. There are only (10) positions on the first page of Google. So it goes without saying that a search for the phrase "albuquerque real estate" is going to cost a lot less than the phrase, "miami real estate." Why? Google is only going to have (10) natural search positions for real estate search results for any market. So it's not surprising to see SEO costs for "miami" run you $5,000 - $9,000 a month whereas the same search term for say "homes for sale in albuquerque," would run anywhere from $2,100 - $3,000 a month. To get a quote on getting Bart to work on your site, click here. Bart only accepts (6) new clients per year, so you might be on a waiting list depending on your area as Bart only accepts (1) broker or agent per market. Typical engagements are (2) to (3) years and results are 100% guaranteed. Voyager is the Leader in Real Estate Search Engine Marketing Voyager's founder and Chief Marketing Officer, Bart Wilson wrote his first book on real estate marketing in 2003, The Real Estate Survival Guide which established him as the leading authority on real estate marketing on the Internet. Bart has since been a featured motivational speaker at Inman Connect, The REALTOR Expo and is often a guest speaker on The Real Estate Show radio program. He is releasing his 2nd book this summer 2007, The Problems with Real Estate Search which is destined to become an indespensible field guide for any broker or REALTOR® who wants to achive a top page rank through natural search engine results. |
|
|
||||||||||||||||||||||||||||||||||||||||||||||
| Privacy Policy | Legal | Return Policy | Site Map | Customer Service: 866-902-3600 |
