Real Estate SEO, Internet Marketing
Get a FREE quote 1(505) 466-2483
Get a FREE quote 1(505) 466-2483
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SEO for Real Estate Marketing. Get Visible on Google Now! How can you attract and do business with people like Beverly? Your phone isn't ringing as much as it used to. Once upon a time, you could run a double truck ad in the local Real Estate Guide and get a ton of leads. But not today. Magazine readership is down 40%. Newspapers are down 23%. People are getting attention deficit because search engines like Google gives people what they're looking for... instantly. If you've been rethinking how you can attract more leads like Beverly, it's never too late to dump your old ways of real estate marketing and enjoy being a REALTOR® again with lots of fresh, incoming leads.  2009 Marketing and SEO Tactics That Will Work Best in 2009REALTORS were beaten up pretty badly in 2008. Thousands of dollars were spent on print ads that generated less than 9% of all procuring sales. Many of us that got sand kicked into our faces dusted themselves off and have woken up to the hard facts of reality. Their $399 a year McWebsite template did nothing to help them rank naturally on Google.  In 2008, Voyager and Plan B Marketing conducted surveys of what worked and what didn't for more than 10,000 brokers and million dollar producing agents. Some massive failures such as the shut down and bankruptcy of large brokerages such as Utah's All Pro Realty were among some some of the big business boo-boos we recorded as what NOT to do.
Drip marketing is going to die in 2009. Your Top Producer emails, and your nagging newsletters are not going to generate much results this year. Why? Your customers are spending more time in social networks online. If you haven't yet learned how to Twitter, how to blog or how to advertise in FaceBook... the writing is on the wall because 60% of today's first time home buyers are here. If you want to stay in business and reach first time home buyers you're simply have to learn to "Tweet" and how to Blog. Newspaper and real estate guide ads are going to be the biggest losers in 2009. They achieve a very low ROI because prices are skyrocketing at many newspapers largely because they're simply losing circulation and readership. In February 2008, the Albuquerque Tribune newspaper shut it's doors without a buyer. In October 2008 the Chicago Tribune went bankrupt. So why are you still dumping money into print ads or Real Estate Guide advertising? You cannot measure who turns the page and what ads your readers look at with print ads. You can measure who visits your website with online ads and web pages. Thanks to REALTOR friendly services such as VisiStat, any broker, any REALTOR can now learn and measure the most valuable aspects of fine tuning your website for the search engines. In February 2009, the very last print issue of the Rocky Mountain News was printed. After 150 years of operation... the "print edition" died. Today, the newspaper is now Tweeting and the news is online. The same thing happened with the Seattle Post Intelligence. This paper is now no longer available in print. CNN Headline News now accepts and reads consumer comments LIVE on their news shows. Improve Your Internet Marketing. Now. How about a FREE Web CMA? Just fill out the short form below, and our SEO team will tell you what's wrong with your website and give you the three (3) steps you can take tomorrow to start improving your chances of landing a page one rank on Google. You'll also get a FREE preview copy book of Bart's best selling new book on SEO, The Problems with Real Estate Search. Getting Found. Please include your mailing address if you select this. What Should I Budget for Real Estate SEO Costs? Depending on your market, meaning simply: If you're a REALTOR® in a high traffic, over the top competitive market like Miami Real Estate, you are going to pay 50% more than if you were a REALTOR® in Albuquerque, NM. There are only (10) positions on the first page of Google. So it goes without saying that a search for the phrase "albuquerque real estate" is going to cost a lot less than the phrase, "miami real estate." Why? Google is only going to have (10) natural search positions for real estate search results for any market. So it's not surprising to see SEO costs for "miami" run you $5,000 - $9,000 a month whereas the same search term for say "homes for sale in albuquerque," would run anywhere from $2,100 - $3,000 a month. Pay Per Click (PPC) -- The NEW Money Pit Pay Per Click can be summed up in one word: EXPENSIVE. Do the math. Suppose you're a REALTOR in San Francisco and you decide to purchase several search terms. 1.) san francisco real estate, 2.) san francisco homes for sale and 3.) san francisco real estate agents. All of them are top (3) search phrases. But if you go to Yahoo!, (formerly Overture) or Google's AdWords you can shell out over $8,000 a month in Pay Per Click charges. TIP: Before you spend one dime on Pay Per Click, get this free report: The 5 Things You Must Do Now so you can learn what terms to use and what Paid search programs will help you increase your leads even on a modest monthly budget of $500 or less.
VisiStat Website Analytics. Measure Your SEO and PPC.
 Have you ever done any target practicing with a .22 rifle or have you ever shot an arrow into a target? Any Real Estate PPC or Real Estate SEO campaign is a lot like target practice. You make points when you shoot and hit the target. Same thing applies with your website. When visitors come to your website, website analytics allows you to see if you're hitting your PPC or SEO target.
 VisiStat is a great way to test drive a really good real estate marketing tool on your website for free. In fact, you can take it out for a free, 7-day test drive by clicking the gold star. No obligation, no credit card needed. Click the star and start seeing what you're missing. If you like what you see, Voyager will knock off $10 off the regular monthly price of $29.95. Outstanding Real Estate SEO and Internet Marketing Results. Not pretend. Not maybe. Not someday or eventually. Voyager delivers SEO Results period. Many of our clients have been burned or lied to by other so-called SEO guru's. It's unfortunate, but it happens alot. Which is why we're a great shoulder to cry on and we'll listen to your story and we'll outline a way to mop up the mess and get you back on track. Voyager only does one thing. Real Estate Marketing. Bob Garfield of Advertising Age labelled Voyager an SEO Rockstar and one of our first SEO clients, Santa Fe Properties was featured in Business Week in 2004. That client is still today, page one on Google for the keyword search phrase: santa fe real estate. Real Estate SEO doesn't have to be expensive. If you're not sure about your SEO Guru or if you'd like a 2nd opinion, click here, fill out this short profile and let us know how we can help. Media and industry analysts should contact Bart Wilson at (505) 204-8097. We'll be happy to send out a Media Kit along with our last round of SEO Case Studies from our past and current customers. |
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